Urban Dictionary: “Sure Fuck“
1. Another term for cologne; inspired by the thought (or hope) that all it takes for a guy to score is to not smell bad.
Larry: Come on, Gord! We’re gonna be late for the goddam party!
Gord: Hold your water, dude! I can’t find my Sure Fuck!
2. Another term for cologne, describing its desired effect.
“There’ll be loads of ladies around tonight. Better put some Sure Fuck on.”